Clothing from Italy with delivery to Ukraine is a chance to wear brands that set the tone for European fashion, at their home-country prices. Italy is famous for its fabrics, tailoring and careful craftsmanship: mass-market everyday labels, family-run knitwear and cashmere factories and world-class fashion houses all exist side by side. Below is what is worth buying, what to watch out for and which shops to look in.
Why buying clothes in Italy pays off
The main reason is the range and the prices. Italian brands show their full collections on their websites, including models that never reach Ukraine, and prices in their home country are mostly lower than in local boutiques. The second reason is the saldi, the official seasonal sales. Winter sales start in early January and summer sales in early July; in the first weeks discounts reach 30–50%, and later even more. The third reason is quality: a made-in-Italy label on knitwear, wool, linen and leather usually means good materials and neat seams.
What people most often order from Italy: underwear and tights, merino and cashmere sweaters, jeans, dresses, coats and down jackets, as well as kids' clothing. For an everyday wardrobe, Calzedonia, OVS and Benetton are good choices with their basics and colorful knitwear. If you are looking for women's clothing for work and going out, check out Max Mara with its famous coats, as well as Twinset, Pinko and Liu Jo. For cashmere and fine knitwear, there is Falconeri.
Italy offers men just as much: Diesel jeans and jackets, nautical-style Paul & Shark sweaters and polo shirts, Stone Island technical jackets with the compass patch, and classic suits and shirts in department stores. Italian menswear brands usually focus on quality fabrics and understated design, so their pieces stay in style for a long time.
Where to find discounts on Italian clothing
Besides sales on brand websites, there are outlets and multi-brand platforms. YOOX sells past-season designer items at a discount, Privé by Zalando runs short sales on brand-name clothing, and Veepee holds private sales for registered users. The Coin and Rinascente department stores are handy if you want to combine several brands in one cart. Tip: add items to your favorites in advance and check them in the first days of the saldi, while popular sizes are still available.
Sizes and other details
The Italian size system differs from the Ukrainian one: a women's IT size is usually one step smaller than the Ukrainian one, so 42 IT roughly corresponds to 44 UA, while in menswear the IT and UA sizes often match. However, cuts vary between brands, so always check your chest, waist and hip measurements against the size chart on the store's website. Italian styles often fit slimmer, so if in doubt, choose the larger size. Also consider weight: down jackets and coats are light but bulky, while several pairs of jeans or wool sweaters add noticeable kilograms to a parcel.
How to order clothing from Italy with Pokupka
Sign up with Pokupka and our warehouse address in Italy will appear in your personal account. When you shop at any Italian store, enter this address as the shipping address. When the order arrives at the warehouse, we will ship it to Ukraine, to a branch or to your door. The list of shops with Italian clothing is below on this page.